Referral Manager
Referral Productivity Management
Understanding where your business is coming from and being able to quickly identify trends that affect your bottom line is crucial for a successful business.
The Referral Marketing Manager blends contact management functionality with a referrer marketing analysis engine to provide a comprehensive management tool for identifying the volume and source of your organization’s studies.
In addition to the productivity reporting, the Referral Marketing Manager includes a customer relationship management (CRM) system to help marketers and administrators manage their interactions with current and prospective referring physicians.
Facts About Referral Marketing
- Produces several referral study productivity reports
- Trend Reporting: Three-month comparison of study volumes by referring physician
- Study Volume: Total number of studies by a referring physician in a given time period
- Patient Studies: Number of studies performed for given patient name or MRN
- Built-in contact management system tracks marketing efforts to each referring provider
- Notes can be entered manually or based on templates
- Call scheduling module allows marketers to manage their daily call volumes
- Call panel reports provide oversight for administrators to ensure regular follow-up efforts are made