Case Study - AbbaDox CRM
SDMI Improves Performance Analysis for its Referral Marketing and Management
AbbaDox CRM empowers healthcare providers to take command of their referral marketing initiatives. It's a management tool designed to provide radiology centers and other referral-based healthcare specialties with detailed oversight of their referral sources and interactions with referring physicians.
See how Steinberg Diagnostic Medical Imaging uses AbbaDox CRM to manage their radiology marketing initiatives. Click here to download a PDF of the case study.
SDMI currently has five outpatient medical imaging centers in Las Vegas and anticipates the opening of a sixth location in early 2013. The SDMI team includes 20 American Board of Radiology certified radiologists and approximately 300 full time employees.
On average, SDMI sees 800 patients daily. They offer full modalities including MRI, PET/CT, X-ray, ultrasound, mammography, fluoroscopy, dexascan, stereotactic and ultrasound guided breast biopsies, laser vein therapy, nuclear medicine, and various interventional procedures. Steinberg Diagnostic facilities also perform outpatient angioplasty, pain management, CT and ultrasound biopsies and venous access placement.
Prior to implementing the AbbaDox CRM in September 2011, SDMI documented office visits on paper and reported to supervisors through summaries submitted at the end of each month. Referral accounts were tracked through the collection of business cards. The marketing team was heavily reliant on paper.
This system did not allow for performance or productivity visualization, or the ability to run numbers. In addition, they lacked the ability to transfer data, and information collected during visits that were specific to certain accounts could not be recorded historically.
Marketers use the CRM to track and schedule appointments, as well as log notes for their daily visits. It is also used to run numbers, track trends, and gauge the responses of their marketing efforts in order to refine their action plans and target specific referring doctors. SDMI’s management uses the CRM to track trends and monitor the referral volumes of other physicians. They are also able to review complaints or general feedback given by referring offices during marketing visits.
“The real time data in IDS is what stands out most to us. We like the live data feed from our RIS and find it incredibly useful in analyzing referrals and tracking volumes,” says Erica Vatne, IT Technical Marketing Manager.
”We love IDS’s responsiveness. The convenience of having our suggestions quickly implemented so that it could be tailored to our needs definitely makes IDS a great business partner.”